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Truth or Delusion?: Busting Networking's Biggest Myths |  | Author: Ivan R. Misner
Publisher: Thomas Nelson
Category: Book
List Price: $19.99
Buy New: $5.66
as of 7/29/2010 10:06 EDT details
You Save: $14.33 (72%)
New (7) Used (11) from $2.99
Seller: vana11
Rating:  17 reviews
Sales Rank: 1262536
Format: Bargain Price
Media: Hardcover
Pages: 160
Number Of Items: 1
Shipping Weight (lbs): 0.5
Dimensions (in): 7.6 x 5 x 0.6
Dewey Decimal Number: 338.87
ASIN: B0013VXYFI
Publication Date: October 17, 2006
Availability: Usually ships in 1-2 business days
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Product Description
Many books teach the "who / what / where / why / how" of professional networking. Truth or Delusion separates the reality from the fantasy by presenting Truths and Delusions about networking and then shows why they are either real or fakes. For example: Delusion: The best way to ensure referral success is to treat your referral sources by the "Golden Rule." Treat them the way you would want to be treated. Truth: The best way is to treat your referral sources the way THEY want to be treated. The referral process is more about emotion than facts. Find out how your referral sources want to be treated and how they would like you to treat their referrals.
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| Customer Reviews:
Showing reviews 1-5 of 17
Good solid networking advice February 16, 2008
D. Wayne Thompson (Horse Capitol of The World)
Dr. Misner does a good job of seperating fact from myth for those who use networking as a means to grow their business. While any business can benefit from networking the application is especially helpful for small companies and entrepreneurs. No one is a greater authority than Dr. Misner on the subject of networking. Whether you are an experienced networker or are just starting to build your network this book is an excellent guide to maximizing your efforts.
 Disappointed. Networking for sales only. May 7, 2007
S. Bridge (Western Australia)
4 out of 5 found this review helpful
This is a book for relationship marketing or networking for sales. However if you're looking for a broader book on networking in a professional arena then this is not the book for you. I purchased this book thinking the content would cover the later but I was sadly disappointed. Perhaps the term `networking' has other connotations in the US where many of the other reviews were written.
An important key to understanding exactly how and why the networking relationship works - or doesn't. February 9, 2007
Midwest Book Review (Oregon, WI USA)
1 out of 1 found this review helpful
Plenty of business books unilaterally promote networking as a key to business success: but how many delve into the basics of cultivating a networking relationship for maximum gains? TRUTH OR DELUSION? BUSTING NETWORKING'S BIGGEST MYTHS is key to understanding the pros and cons of networking capabilities - and is also the key to a well-rounded business library. Its chapters different networking truths from delusions, from fallacies in the concept of the Golden Rule to developing the right kind of information networks - which can even include parents. An important key to understanding exactly how and why the networking relationship works - or doesn't.
Diane C. Donovan
California Bookwatch
Excellent resource for Network Marketers and anyone who utilizes Relationship Marketing February 9, 2007
Patsy Schutte (Raleigh, NC)
The authors of this book are experts in the field of Network Marketing. This is a short read full of information that you can refer to over and over. If you are a network marketer you owe it to yourself to purchase this book for your library.
DIRECT, TO THE POINT, AND EYE-OPENING! November 4, 2006
Dawn M. Lyons (Rohnert Park, CA)
3 out of 3 found this review helpful
We all have very busy lives and to have a book that will clear up the BIGGEST MYTHS in networking in just 49 points....IT'S GREAT! Taking the quiz and scoring it before you read the book is a MUST! One thing I have learned directly from Dr. Misner is that "you don't know what you don't know!" Do any of us want to be out there networking incorrectly? NO....but what if we dont know if we are doing it right or not? This book is the solution! We can all learn something new, and this book wont let you down! Being involved in BNI and the Referral Institute, it has been great learning from Dr. Misner, Mike Macedonio, and Mike Garrison. This book is a collaboration on items that they teach all the time! It is a GOTTA HAVE IT, GOTTA LIVE IT, GOTTA GIVE IT TO MY NETWORK MEMBERS so they can do the same...type of book. Order it now, and dont forget some for your network too!
Showing reviews 1-5 of 17
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